Financielle2022-2023
Financielle is a female-focused wellbeing app for all things finance and budgeting.
In early 2023, the app underwent a complete redesign and brand refresh. I worked closely with the product designer to help bring this new vision to life through motion and illustration.
I created a suite of animated illustrations, bringing bold personality to the app experience. We took a photographic, collage-inspired approach that felt empowering, while being approachable and authentic, aligning with Financielle’s mission to support women on their financial journeys.
Alongside these, I developed a set of 128 bespoke icons and produced a range of App Store assets to support the relaunch.
Role: Motion Design, Animation, Illustration, Icon Design
Early style explorations