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Financielle

2022-2023

Financielle is a female-focused wellbeing app for all things finance and budgeting. In early 2023, the app underwent a complete redesign and brand refresh. I worked closely with the product designer to help bring this new vision to life through motion and illustration.

I created a suite of animated illustrations, bringing bold personality to the app experience. We took a photographic, collage-inspired approach that felt empowering, while being approachable and authentic, aligning with Financielle’s mission to support women on their financial journeys. Alongside these, I developed a set of 128 bespoke icons and produced a range of App Store assets to support the relaunch.
Role: Motion Design, Animation, Illustration, Icon Design.

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patrick@patrickcauty.com

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